Mistakes Archive

How much web traffic are you losing because of your domain name? Let’s explain… When preparing to purchase a domain you need to think through several things in order to come up with the optimal …

Most of us have probably heard the expression “Out of Sight, Out of Mind,” which has many connotations for information marketers.  In Bret’s earlier course “The 50 Biggest Mistakes I See Information Marketers Make” this …

One of the single most overlooked areas in marketing is the use of color on websites and in offline marketing pieces. The way we view colors psychologically triggers how we feel, think, or even buy. …

One of the common website mistakes we see is a lack of identity, something that the visitor can recognize as your brand, whether it’s a definable logo; tag line; or color theme.  Be sure to …

50 Biggest Website Mistakes – My book with long-time friend Frank Deardurff shows you the common mistakes others make with their websites and how you can avoid them to make even more. Working with online …

Okay, we’re as guilty as the next person of this mistake, but after recently deleting 6,000 eMails from an inbox that had accumulated over a five month period without being read and opting out of …

Common website mistakes – trying to do too much on one site. We’ve seen it time and time again.  You go to a website and everything is there, including the kitchen sink.  You’ve got outgoing …

50 Biggest Website Mistakes book released. I’m proud to announce the release of my new book with Frank Deardurff titled “The 50 Biggest Website Mistakes.”  To pick up a free chapter and see what it’s …

Most of us have probably heard the expression “Out of Sight, Out of Mind,” which has many connotations for all of us information marketers. In my earlier course “The 50 Biggest Mistakes I See Information …