November 1, 2011
‘The biggest mistake most copywriters make is they don’t prove the promise.’ – Alex Mandossian – author of Marketing with Postcards, noted copywriter and premier student of the copywriting masters.
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October 21, 2011
We continue in this isssue of ‘Copywriting Classics Quick Tips’ with the fourth and final part of Barrie Bedell’s ‘Basic Ad Checklist.’ This section is titled ‘Check Your Layout and Art for Clear Communication.’ Remember, these are Yes/No questions you’re asking of your advertisement/webpage.
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