A hot phrase these days in the information marketing industry is “repurposing content.” In their course “Repurposing Secrets” Jeff Wark and Lori Steffen offer 216 different ways they say you can reuse and repurpose your information to drive traffic, add subscribers, increase sales, have more time and more money.
Most of us have probably heard the expression “Out of Sight, Out of Mind,” which has many connotations for all of us information marketers. In my earlier course “The 50 Biggest Mistakes I See Information Marketers Make” this expression was discussed in the context of how frequently you should make contact with your clients and prospective clients. Read the rest of this entry »
If you have been involved in marketing for any length of time you have probably heard that the person most likely to buy from you is someone who has purchased before. This is so true. But if you have only one product to sell a customer you have reached the end of that revenue stream quickly unless it’s some type of recurring billing product. Read the rest of this entry »
Bret Ridgway of Speaker Fulfillment Services is scheduled as a special guest for a teleseminar hosted by CEO, Scott Letourneau of Nevada Corporate Planners. The teleseminar is Tuesday, August 12 at 9:00 p.m. EST. Bret will be speaking on the 50 Biggest Mistakes Info Marketers Make as part of NCP’s educational teleseminar series.
We received many emails from people expressing concern so I wanted to give an update on the devastating deluge that swamped Terre Haute and surrounding counties in the Wabash Valley on June 7, 2008. To view pictures of the flood visit http://www.wthitv.com/Global/category.asp?C=106538&nav=menu593_6 . Read the rest of this entry »
This one tends to be a bigger problem for the platform speaker from what I’ve seen, than for anyone else. It can certainly be true of any information marketer, but here’s what I’ve seen happen frequently from platform speakers. Read the rest of this entry »
It is so easy each day to get bogged down in the little details of your information marketing business that you forget to invest any time in actually building your business. Michael Gerber of “The E Myth” fame describes it as working in your business rather than on your business. Read the rest of this entry »
I was reading an excellent report today from Carlos and Lupe Garcia called “Secrets to Getting Mass Traffic.” It was the basis of their presentation at Carl Galletti’s recent Internet Marketing Superconference in Las Vegas.
The public launch of my new course “The 50 Biggest Mistakes I See Information Marketers Make” will occur on Friday, July 4th. I’m accepting a limited number of affiliate partners for this course that’s been called “A Survival Guide for Information Marketers.” If you feel you qualify as a potential affiliate email bret @ sfsmail.com for more info.
