sfsblog.com

Mistake #8 - No “Read This First” or “Getting Started” Document to Guide Users

sfs — Mon, 01 Dec 2008 16:16:03 +0000

Picture this. You’ve created a fantastic new information product in your niche. You’ve invested hundreds of hours of sweat into developing your “big box” package that consists of 12 CDs, 5 DVDs, and a 400-page manual in a three-ring binder. You’re very proud, and rightly so, of your product. It’s one impressive course.

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Armand Morin LIVE - December 5-7, 2008

sfs — Mon, 24 Nov 2008 16:26:04 +0000

As I mentioned earlier, Bryan and I will be getting ready soon for a trip to go see Armand Morin LIVE in Phoenix, Arizona.

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Bryan and Bret with Dan Kennedy at the 2008 InfoSUMMIT in St. Louis

sfs — Mon, 17 Nov 2008 21:30:30 +0000

Back Home in Indiana…Temporarily

sfs — Thu, 13 Nov 2008 20:13:19 +0000

Well, we’ve returned from our trip to St. Louis and the highly informative Glazer-Kennedy 2008 Info-SUMMIT. While there, we meet a lot of established info-marketing professionals but the majority of people that visited our booth were new to the field.

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Getting Noticed!

sfs — Thu, 30 Oct 2008 19:30:30 +0000

Speaker Fulfillment Services will attend and host an exhibit booth at Bill Glazer’s and Dan Kennedy’s Info-SUMMIT^SM in St. Louis, Missouri on November 7-9, 2008.

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Biggest Mistake #17 - Overproducing on an Initial Product Launch to Try and Save a Few Cents on the Per Unit Product Costs

sfs — Tue, 21 Oct 2008 19:17:38 +0000

I’ve seen it time and time again, especially with new authors getting a book published for the first time. They become so consumed with getting the lowest possible unit cost on the printing of their new book they order 5000 copies right out of the gate. So instead of paying $3.98 or $4.98 per book they get the unit price down to $2.98. Hooray, they saved a dollar or two per copy.

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Biggest MISTAKE # 26 Poor Planning for Launch Date

sfs — Sun, 12 Oct 2008 14:44:05 +0000

If you’re planning a large product launch on a specific date, be sure to allow adequate time for everything involved in putting together a new product. From graphics to overall packaging decisions to lining up affiliates to setting up your ordering mechanisms, there’s a lot involved in successfully launching a new product.

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On the Road to Armand Morin’s BigSeminar 12

sfs — Wed, 01 Oct 2008 15:46:56 +0000

Co-founders, Bret Ridgway and Bryan Hane, along with several of the Speaker Fulfillment Services staff are hitting the road to Atlanta, GA. Bret, Bryan and crew will provide support at Armand Morin’s BigSeminar 12 this weekend (October 3-5, 2008).

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Ridgway to Speak on 50 Biggest Mistakes Info Marketers Make at Upcoming Seminar

sfs — Wed, 24 Sep 2008 12:48:38 +0000

Bret Ridgway, co-founder of Speaker Fulfillment Services will be a guest speaker for Heather Seitz and Kendra Cecieta’s October Product Mastery Seminar. (more…)

Biggest Mistake # 21 - No Research to Check the Viability of Your Desired Market

sfs — Mon, 15 Sep 2008 13:12:03 +0000

Some people fall so in love with their idea for an information product that they are totally oblivious as to whether or not a market even exists for that product. Now, if you are truly passionate about a subject and you just want to write a book for your own self-satisfaction, that’s fine. Go right ahead.

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