As co-founders of Speaker Fulfillment Services, authors Bret Ridgway and Bryan Hane have seen all sides of the information marketing world. In this quick to read guide “Consuming Your Content” they share tips and techniques you can use as an information marketer to make your products more consumable by your students.
It doesn’t matter whether it’s a book, home study course, webinar, membership site or any of the other methods covered by which you can deliver content. Getting your students to “consume” your content is what you need to get them to do so they’ll return to you for additional products and services.
You have a powerful message you want to share with the world. Maybe your message is an inspiring story that will motivate people to take the next step in their personal growth. Or maybe you’ve developed a wonderful new technique that will shortcut the process of performing a particular task. Or maybe you’ve simply identified some outstanding resources that should be shared with people in your niche.
Regardless of the nature of the subject matter you want to share, what you have to share is your intellectual property. It’s your content. And there are seemingly as many different formats in which you can share your content as there are bees in a beehive. You might share your content in the form of a:
- Audio Product
- Flash Drives
- Online Membership Site
- Home Study Course
- Email Series
- White Papers
- eBook/Kindle Book
- Private or Group Coaching
- Teleseminar Series
- Google Hangout
- Or Any Combination of the Above
The format or formats in which you choose to share your expertise with the world is certainly important and one can debate all day long the pros and cons associated with each of the delivery formats. What one cannot debate is that “Consumption is King.” The bottom line is that if you cannot get people to “consume” your content the chances of them coming back to you for additional content or other products and services of yours goes way down – almost to nothing. So why wouldn’t you do everything possible to make your content as consumable as possible for your audience?
In this book we’ll take a detailed look at each of the various formats in which your content might be consumed. We’ll talk about some of the pros and cons associated with each format, as these can have a definite impact on how consumable your information is. But, more importantly, we’ll have some specific techniques to share with you on how to make each of these content formats more consumable for your end customer.