A hot phrase these days in the information marketing industry is “repurposing content.” In their course “Repurposing Secrets” Jeff Wark and Lori Steffen offer 216 different ways they say you can reuse and repurpose your information to drive traffic, add subscribers, increase sales, have more time and more money.
As an information marketer, you will have no shortage of great ideas. Oh, if I only had as many minutes in a day as I have great ideas.
Most of us have probably heard the expression “Out of Sight, Out of Mind,” which has many connotations for all of us information marketers. In my earlier course “The 50 Biggest Mistakes I See Information Marketers Make” this expression was discussed in the context of how frequently you should make contact with your clients and prospective clients.
If you have been involved in marketing for any length of time you have probably heard that the person most likely to buy from you is someone who has purchased before. This is so true. But if you have only one product to sell a customer you have reached the end of that revenue stream quickly unless it’s some type of recurring billing product.
This one tends to be a bigger problem for the platform speaker from what I’ve seen, than for anyone else. It can certainly be true of any information marketer, but here’s what I’ve seen happen frequently from platform speakers.
It is so easy each day to get bogged down in the little details of your information marketing business that you forget to invest any time in actually building your business. Michael Gerber of “The E Myth” fame describes it as working in your business rather than on your business.
I was reading an excellent report today from Carlos and Lupe Garcia called “Secrets to Getting Mass Traffic.” It was the basis of their presentation at Carl Galletti’s recent Internet Marketing Superconference in Las Vegas.
Thanks to all who attended my breakout session at Judith and Jim’s “Bridging Heart and Marketing” event this past weekend in Los Angeles. Covered was highlights from “The 50 Biggest Mistakes I See Information Marketers Make” and all the favorable feedback was much appreciated.
You are currently browsing the archives for the Information Marketing category.
