Picture this. You’ve created a fantastic new information product in your niche. You’ve invested hundreds of hours of sweat into developing your “big box” package that consists of 12 CDs, 5 DVDs, and a 400-page manual in a three-ring binder. You’re very proud, and rightly so, of your product. It’s one impressive course.
As I mentioned earlier, Bryan and I will be getting ready soon for a trip to go see Armand Morin LIVE in Phoenix, Arizona.
Well, we’ve returned from our trip to St. Louis and the highly informative Glazer-Kennedy 2008 Info-SUMMIT. While there, we meet a lot of established info-marketing professionals but the majority of people that visited our booth were new to the field.
Speaker Fulfillment Services will attend and host an exhibit booth at Bill Glazer’s and Dan Kennedy’s Info-SUMMITSM in St. Louis, Missouri on November 7-9, 2008.
If you’re planning a large product launch on a specific date, be sure to allow adequate time for everything involved in putting together a new product. From graphics to overall packaging decisions to lining up affiliates to setting up your ordering mechanisms, there’s a lot involved in successfully launching a new product.
Some people fall so in love with their idea for an information product that they are totally oblivious as to whether or not a market even exists for that product. Now, if you are truly passionate about a subject and you just want to write a book for your own self-satisfaction, that’s fine. Go right ahead.
A hot phrase these days in the information marketing industry is “repurposing content.” In their course “Repurposing Secrets” Jeff Wark and Lori Steffen offer 216 different ways they say you can reuse and repurpose your information to drive traffic, add subscribers, increase sales, have more time and more money.
Most of us have probably heard the expression “Out of Sight, Out of Mind,” which has many connotations for all of us information marketers. In my earlier course “The 50 Biggest Mistakes I See Information Marketers Make” this expression was discussed in the context of how frequently you should make contact with your clients and prospective clients. (more…)
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