Bret Ridgway is co-founder of Speaker Fulfillment Services, a company that provides duplication and fulfillment services for authors, speakers and information marketers. For more information go to http://www.SpeakerFulfillmentServices.com. He is also author of the book View from the Back: 101 Tips for Event Promoters Who Want to Dramatically Increase Back-of-the-Room Sales. The book is available at http://www.101TipsForEventPromoters.com