Dan Kennedy and Bill Glazer are great marketers. In terms of the impact they have on the information marketing industry they are the standard by which all other information marketing gurus are judged. And rightfully so.

They also produce, in my opinion, some of the most “Plain Jane” looking materials that exist in the marketplace. It works for them because they’re icons in the industry. They didn’t invent information marketing, but it almost feels like they did. (more…)

When the Internet caught on, information marketers began a mad rush to digitize all their products and eliminate their “big box” packages. Hooray! No shipping costs. No fulfillment to deal with. This is great.

One little problem, though. Sales numbers began to fall in some instances. People still wanted the physical product. They wanted something they could hold in their hands.  They craved that feeling of the validation of their purchase by having something they could actually show their spouse or business partner. (more…)

When you develop any type of information product — a book, a CD, a comprehensive multi-media package, a home study course, or anything else — it’s essential to build within your product, mechanisms to drive traffic back to your website to capture the name and email address of anyone that may see your product.

(more…)