Whether you’re selling your information product entirely online or also using offline methods, you should recognize that it’s the words that sell your product. It doesn’t matter whether it’s a printed sales letter or the copy on a webpage. Words are what do the sales work for you.

As an information marketer you’ll have to decide which tasks you want to do yourself and which ones you want to outsource or hire people to do for you. Copywriting is one of those tasks that falls into this realm. Good copywriters are expensive but worth their weight in gold if your financial situation justifies hiring one.

It’s one of those tasks you should, at the least, have a good understanding of so you can recognize whether you have decent copy or not. That means you need to educate yourself on copywriting basics to improve your chances for success. Here are some recommended copywriting resources you should consider reading:

Scientific Advertising by Claude Hopkins (Available free online —
just do a Google search)

Reason Why Advertising Plus Intensive Advertising by John E. Kennedy

How to Write a Good Advertisement by Vic Schwab

How to Write Advertising that Sells by Clyde Bedell

Breakthrough Advertising by Eugene Schwartz

The Robert Collier Letter Book by Robert Collier

The Greatest Direct Mail Sales Letters of All Time by Richard Hodgson

Tested Advertising Methods by John Caples

This entry was filed under Information Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.