By and large, information marketers are notoriously bad planners. They have so many irons in the fire that they fail to think out all the steps ahead of time. Completing all these steps maximizes their chances for a successful new product launch.

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What’s the 10 to 1 rule of information marketing? Simply put, it means the price at which you’re selling your information product (assuming it’s a physical product vs. digital delivery) must be priced a minimum of ten times your production cost for that product to be a viable product long term.

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Whether you’re selling your information product entirely online or also using offline methods, you should recognize that it’s the words that sell your product. It doesn’t matter whether it’s a printed sales letter or the copy on a webpage. Words are what do the sales work for you.

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