Biggest Mistake #6 - Trying to Make it Perfect
I don’t know how many times I’ve seen it. Dozens? Hundreds?
What is it?
It is the repeated pushing back of a new product launch date because the developer feels the product isn’t perfect. Every “t” hasn’t been crossed four times, every “i” dotted six times, and the 23rd edit isn’t yet complete.
It doesn’t have to be perfect. It needs to be out in the marketplace generating sales and making you money. Should it be professional? Sure. But you can always come out with a 2nd edition where corrections are made later on. Chances are it will never be perfect. Even though it’s been read multiple times by you and others, some error will be missed.
You’ve got to overcome your perfectionism-induced procrastination and get your product out in the market. There’s a lot of truth to the advantage of the first mover.
What happens if you sit on your product while you’re trying to make it perfect and someone else comes out with a competitive product in the same niche?
Even if your product is superior, your competition has sucked up a lot of the cash that might have been yours by hitting the marketplace first. You should have moved more quickly.
Professional is required. Perfection is not.