The next couple of weeks will find us and several of the SFS team out of the office and traveling the friendly skies and open highways of our beautiful country. Check out our schedule:

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I don’t know how many times I’ve seen it. Dozens? Hundreds?

What is it?

It is the repeated pushing back of a new product launch date because the developer feels the product isn’t perfect.  Every “t” hasn’t been crossed four times, every “i” dotted six times, and the 23rd edit isn’t yet complete.

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Most information marketers initially underestimate the value of their information. Even experienced marketers sometimes have this problem. They think “Oh, they will never pay $297, or $497, or $1997 for my product.” People will pay gladly if you have information that they want. If you can help them solve some problem they have, they will happily fork over their money for a solution.

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