Archive for March, 2009
Biggest Mistake #1 - No Upsells in Your Online Ordering System
Monday, March 16th, 2009Millions of dollars are left on the table every year by information marketers who are not offering their customers one or more additional products during the online ordering process. If you’re not taking full advantage of this most opportune time to sell your customers more of what you have to offer, then you’re a member of this club. This is NOT the club to which you want to belong.
Biggest Mistake #41 - Not Understanding the Lifetime Value of a Customer and How Much You Can Afford to Spend to Acquire a New Customer
Monday, March 9th, 2009If you don’t know these numbers, you don’t know anything. You’re totally shooting in the dark with your information marketing business when you have no idea of what marketing channels are working for you and what the cost of acquiring a new customer is and what that customer is worth to you over their lifetime.
