In the information-marketing world, you’ll hear the phrase “perceived value” uttered frequently. Simply put, it means how much people think your product is worth. How you choose to package the information you’re selling will have a tremendous impact on how your customers perceive its value.
In the last few years, perhaps nothing has had as big of an impact on the world of information marketing as the mighty Teleseminar. You can now expand this to include the ever more popular Webinar.
When you set up a merchant account in order to accept credit cards, you’re typically required to provide information such as what will be your average ticket price, what your high-ticket price will be, and what you expect your monthly sales volume to be.
Catch Bret on the radio this Saturday morning, Feb. 7, 2009, at 8 a.m. EST.
When you begin to sell your information product, you know you’re going to have to overcome the natural disbelief the market will have regarding what your product will do for them. Tools available to help include: case studies, physical demonstrations, pictures, financial statements, and testimonials. Of these, testimonials can be the most powerful weapon in your arsenal.
You are currently browsing the sfsblog.com weblog archives for February, 2009.