This may surprise you, but out of several hundred clients that we’ve worked with over the last several years a total of just two — that’s right I said two — take advantage of their product shipments to include additional marketing literature to try and stimulate additional sales.
You’re already paying the shipping costs to send out your information product. What is the additional cost to you to have some “ride along” literature? Simply the cost of printing some paper.
Let’s take a look at this. You’ve got an excited customer who has just received your product. Time and time again it’s been shown that the person most likely to buy from you is someone who has purchased before. So why not provide them an additional opportunity to purchase more of your products and/or services at a prime buying time?
You could include any one or more of the following in your outgoing product shipments:
- Sales flyer
- Product catalog
- Sample of a subscription newsletter
- Price sheet
- Testimonials from clients about other products/services you offer
Just be sure your ordering process is thoroughly thought out. If you’re driving them to a website to order, make sure everything is fully tested and functioning as it should. If you’re using a toll-free order line, make sure your scripts are written and they’re ready to take orders for you.
Ride along offers can be a powerful weapon in your information-marketing arsenal. Make sure you take advantage of it.
