There are four basic types of learners in this world. In simple terms, these can be classified as readers, listeners, watchers, and doers. Some people classify readers as what they call “tactile” learners — these are the people who learn by touching i.e. books or home study courses.

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This may surprise you, but out of several hundred clients that we’ve worked with over the last several years a total of just two — that’s right I said two — take advantage of their product shipments to include additional marketing literature to try and stimulate additional sales.

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One of the services our company has provided over the last several years is handling the sales table at various Internet and information marketing conferences. As a result, we’ve seen more than our share of what are called “seminar junkies.”

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