To a large extent, the terms “Information Marketing” and “Internet Marketing” have almost become synonymous. Go to any Internet marketing conference these days and you’re likely to hear extensive discussion of information marketing being the perfect Internet business because of the high profit margin on each individual sale.
That means if you’re an information marketer you must have full understanding of the most powerful traffic generation tools to get visitors to your website(s). At the top of the list today for many marketers is article marketing.
By providing people with a taste of your content via articles you can stimulate them to want to visit your website for more information about that topic. Take advantage of the low or no cost article submission services available to you like EzineArticles.com, SubmitYourArticle.com, and ArticleMarketer.com to get your articles distributed in as many appropriate venues as possible as quickly as possible.
The key to gaining maximum benefit from article marketing is to have a well crafted resource box at the end of the article. According to article marketing expert Christopher Knight of www.Christopher-Knight.com the following items are mandatory in your resource box:
- Your name
- Your website address in valid URL form. For example — http://Your-Company-Name.com
- Your elevator pitch — 1 to 3 sentences that encapsulate the essence of what makes you and your offering unique.
- Your call to action
In addition, your resource box might include your ezine subscription address, your contact information, a free report, and an anchor URL that is related to one keyword or keyword phrase you want to build SEO strength for.
The body of your article is where you “give” and the resource box is where you “take” for your article marketing gift of information according to Christopher. Be sure to include the mandatory elements described above to gain the maximum benefits of article marketing.
