A hot phrase these days in the information marketing industry is “repurposing content.” In their course “Repurposing Secrets” Jeff Wark and Lori Steffen offer 216 different ways they say you can reuse and repurpose your information to drive traffic, add subscribers, increase sales, have more time and more money.

Alex Mandossian points out that one of the best examples of repurposing content is the hard cover book “The Greatest Direct Mail Sales Letters of All Time” by Richard Hodgson. Richard took all the sales letters he accumulated from friends and colleagues during the middle of the 20th century and compiled them into a book that sells for $129 on the www.SFSBookstore.com website.

Even though it’s a hot topic right now, repurposing of content has been around forever. It’s just that today there are newer technologies and additional media formats that your content can be put into.

Repurposing content allows you leverage your time more effectively by getting multiple uses out of something you do once. It allows you to reach a larger audience with your message. You can take the same core material and tweak it to make it applicable to different niches.

Here are just a handful of different formats and uses for repurposing of your content:

Articles

Audios

Blogs

Books

eBooks

eCourses

Home Study Courses

Membership Sites

Podcasts

Press Releases

Special Reports

Teleseminars

Tips Booklets

Transcripts

Videos

Here’s 7 additional repurposing secrets graciously contributed by the Dynamic Duo of Content — Jeff Wark and Lori Steffen.

1. Offer a sample of your teleseminar product. This is a very effective technique for repurposing teleseminars that is definitely underutilized. For example, if you are selling a single teleseminar or a series of teleseminars, provide on the opt-in page or sales page a sample of one of the teleseminars. Offer it in streaming format so people can listen right there and then. You develop trust because you are willing to show people exactly what the

product is like. It helps to build the relationship with them because they are receiving a free sample and if you are in the sample audio, they have the opportunity to hear your voice and connect with you.

2. Create an audio version of your ebook. Seven out of ten books purchased never get read. Many people are interested in the topic but too busy to ever sit down and read the book. Creating an audio version is easy and inexpensive; all the effort of the content for the book is already done and all you do is repurpose it into audio.

3. Related to number one is offering samples of your free teleseminars. You can post a sample of your teleseminar on your opt-in page and offer the complete teleseminar recording in exchange for their opt-in. If you regularly do free teleseminars, let them know that if they opt-in they will also be notified of future free teleseminars.

4. Combine posts from your blog to repurpose your blog posts into article content. If you want to create a 750 word article, put together three blog posts of 200 words each. Two hundred words are not that many — tips one through three above total over 200 words. Copy and paste the blog posts into a text editor, add an introduction and close, tweak the content a bit and you have an article ready for submission. You’ve accomplished two distinct tasks, blogging and article writing, with one effort by repurposing the blog into articles.

5. Here’s another way to repurpose your teleseminar. Post either a sample of the entire teleseminar on your blog. Your blog is probably getting visitors that your other site or sites are not. Give those visitors the same opportunity to hear what you have to offer.

6. Make additional use of your articles by repurposing them as content for your autoresponder.

7. To emphasize why teleseminars are so valuable, this last tip will be one more way to repurpose your teleseminars. When you are going to a seminar or other networking opportunity, have some physical CD’s of your teleseminar to hand out. It will get much more notice then just handing out a business card. When people see you handing out CD’s they will often come to you to find out what you are giving away. Decide based on the size of the event and your budget how many you want to hand out. Then have post cards or business cards to hand out when you run out and on it include the URL where they can get a downloadable copy for themselves or a free copy of a physical CD if they pay for the shipping and handling.

Everybody is working with limited time. If you have to write everything you generate from scratch, you’re placing a tremendous burden on yourself. Repurpose your content to optimize your time usage.

This entry was filed under Information Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.