Bret Ridgway, co-founder of Speaker Fulfillment Services will be a guest speaker for Heather Seitz and Kendra Cecieta’s October Product Mastery Seminar.
Some people fall so in love with their idea for an information product that they are totally oblivious as to whether or not a market even exists for that product. Now, if you are truly passionate about a subject and you just want to write a book for your own self-satisfaction, that’s fine. Go right ahead.
A hot phrase these days in the information marketing industry is “repurposing content.” In their course “Repurposing Secrets” Jeff Wark and Lori Steffen offer 216 different ways they say you can reuse and repurpose your information to drive traffic, add subscribers, increase sales, have more time and more money.
As an information marketer, you will have no shortage of great ideas. Oh, if I only had as many minutes in a day as I have great ideas.
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