Most of us have probably heard the expression “Out of Sight, Out of Mind,” which has many connotations for all of us information marketers. In my earlier course “The 50 Biggest Mistakes I See Information Marketers Make” this expression was discussed in the context of how frequently you should make contact with your clients and prospective clients. (more…)

 If you have been involved in marketing for any length of time you have probably heard that the person most likely to buy from you is someone who has purchased before. This is so true. But if you have only one product to sell a customer you have reached the end of that revenue stream quickly unless it’s some type of recurring billing product. (more…)

Bret Ridgway of Speaker Fulfillment Services is scheduled as a special guest for a teleseminar hosted by CEO, Scott Letourneau of Nevada Corporate Planners. The teleseminar is Tuesday, August 12 at 9:00 p.m. EST.  Bret will be speaking on the 50 Biggest Mistakes Info Marketers Make as part of NCP’s educational teleseminar series.

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