Our road travels continue this week with a journey to Stu McLaren’s “Idea Incubator” event in Dallas, Texas. Several SFS clients - including Alex Mandossian, Armand Morin, Marc Harty, Russell Brunson, and Stu himself are scheduled to speak at the event. Bret Ridgway will be handling this event for the SFS team.
1. No follow-up autoresponder series to help people consume their product.
When your customers receives your product for the first time they can easily be overwhelmed by all they’ve received. You might have a thick manual and case after case of CDs and/or DVDs. They just don’t know where to begin.
This article takes a look at the 10 biggest mistakes I see information marketers make.
1. No upsells in your on-line ordering system
Just finished a long, but very fulfilling, day at Alex Mandossian’s 1 day Teleseminar Secrets Reunion in San Francisco. Alex has been a great friend since we first met at Carl Galletti’s Internet Marketing Superconference in Vegas in 1999. He has played a major role in Speaker Fulfillment Services’ growth over the last few years and I don’t let him know often enough how much I appeciate everything he’s done for me personally. Thank you Alex.
More than 2 Months Pre-Launch
1. Create the content – record audio(s) and/or videos, write manual.
I was at Mike Filsaime and Tom Beal’s 2007 Figure Business Workshop this past weekend on Long Island and one of the hot questions for the expert panel was “Are Interview Products Dead?” With yours truly being just one of the around twenty ‘experts’ on the stage I didn’t have an opportunity at the event to put in my two cents on this subject so I’ll do it now.
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