Archive for February, 2007

Replication vs. Duplication: What’s the Difference and Does It Matter?

Monday, February 26th, 2007

Speaker Fulfillment Services has been providing manufacturing of information products for our clients for a few years. Typically these products contain CDs and/or DVDs as part of the package. We’re frequently asked if we replicate or duplicate the discs we produce for people.

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Live at Mike Filsaime & Tom Beal’s 2007 Figure Business Workshop

Saturday, February 24th, 2007

I’m live at Mike Filsaime and Tom Beal’s 2007 Figure Business Workshop this weekend on Long Island and we’re getting ready to begin day two. I’ve run into a lot of SFS clients already this weekend and it’s always a pleasure to see old friends.

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7 Tips for Information Marketers

Monday, February 19th, 2007

1. Increase the Perceived Value of Your Information Product by:

- Producing any of your videos in DVD format rather than videotape

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UCLA Graduation Ceremony

Monday, February 19th, 2007

Just returned from a quick trip to Los Angeles where my business partner, Bryan Hane, and I attended graduation ceremonies for the MDE program we completed this past fall at UCLA. MDE stands for Management Development for Entrepreneurs and it consisted of a ten week course covering the critical factors involved in managing a fast growing business such as Speaker Fulfillment Services.

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Perceived Value: What Is It and Why Is It Important to You as an Information Marketer?

Monday, February 12th, 2007

In the information marketing world you’ll frequently hear the phrase “perceived value” uttered. Simply put, it means how much people think your product is worth. How you choose to package the information you’re selling will have a tremendous impact on how your customers perceive its value.

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Product Launch Guidelines

Tuesday, February 6th, 2007

Getting ready to do a new product launch?  As with anything, preparation is critical.  And that includes involving your duplication and fulfillment partner – Speaker Fulfillment Services - in the loop early in the process.

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So, Are You a Speaker or Fulfillment House?

Monday, February 5th, 2007

Congratulations, you’re a speaker. Maybe you’ve just landed your first speaking engagement, or maybe you’ve been on the scene for quite a while. But unless you’re one of the high-priced for a fee speakers, the only way you’re going to make any real money from speaking is from product sales.Appearance fee engagements are great - if you can get them. Unfortunately, that’s not the reality for most speakers. The Colin Powells, Norman Schwartzkoffs, and Bill Clinton’s of the speaking world are few and far between.

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Super Bowl Sunday and the Kickoff of the New Speaker Fulfillment Services Blog

Monday, February 5th, 2007

Hey, Bret Ridgway here from Speaker Fulfillment Services and it’s just a few hours after kickoff of SuperBowl XLI (Go Colts) and the new Speaker Fulfillment Services blog is up and running (like the Colts did all over the Bears).

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